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YVES LA ROCK
Yves Larock is a frenzied self-taught producer and international DJ who has
developed a highly distinctive and personal style in the last two years, with
“Zookey” in 2005, “Rise up” in 2007 and the release of his new single “By
your side” in 2008.
Zookey, a single which sold over 150,000 copies, mainly in France, was the
most frequently played track in clubs in 2005. Signed under the Africanism
and Defected labels, it had the great merit of making Yves Larock’s name
widely known. But Rise Up provided the real opportunity for Yves to assert
his position on the DJ/producer or rather producer/DJ scene, as he prefers to
define himself.
Rise up, signed by Universal and Ministry of Sound among others, proved a
global hit with the voice of his singer Jaba. Ranked number 1 in the dance
charts of over twenty countries, it was the 2007 summer hits in all the
leading beaches and clubs and immediately marked out as a potential hit
when Kiss Radio (UK) played it even though no release date had yet been
announced. The same scenario is repeated every time: telephone calls and
text messages flood in to the radio station which has no other option than to
include the hit on its play list.
Pete Tongue was a fervent supporter on Radio 1 in early May 2007. The title
is still spinning this year in Europe and has now become a classic, even in
South America, the United States, India and South Africa…
Influenced no doubt by his hip hop roots, ten years in the swing of things
have inevitably left their mark; Yves hit upon the idea of blending House and
Zouk, Ragga and Reggae in an original style. The search for ethnic
instruments, steel drums, balafons or banjos was a creative choice, reflecting
a truly personal style, for fear no doubt of becoming too repetitive and of
being catalogued in a style straightjacket.
His discreet and reserved character is an essential option to protect himself,
even though every weekend he criss-crosses the world to play in the leading
clubs.
FÖR BOKNING KONTAKTA: UMBRELLA ARTIST
Kontaktperson: Sebastian Krupmann
Mobil: +46-723294656
sebastian@umbrellaartist.se
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