IRONIK
Ironik is the 21 year old urban superstar that took the UK chart by storm in
2008 with his debut single ‘Stay With Me’ and acclaimed album No Point In
Wasting Tears. Ironik’s professional career started at the tender age of 13,
when he began DJ-ing regularly at Twice As Nice events around the country
and he was asked to get involved with pirate radio. As his DJing career
flourished, he began to get involved in production, setting up a studio at
home and working with artists such as Roll Deep, Wiley and Chipmunk. It was
whilst working with these artists that Ironik began to starting writing himself,
eventually becoming a consummate performer in his own right. For the last
five years Ironik has toured constantly across the UK and built up a dedicated
fanbase, who follow his every move on social networking. Night after night he
pushed his music out there, found fans and kept them close by logging on
and chatting with them post gig. As a fully fledged member of the ‘MySpace
generation’, Ironik knew what his fans demanded from him and always
worked hard to deliver to them. A gruelling schedule of no less than 250 gigs
in the past year has enabled Ironik to build a widespread and loyal fanbase –
indicated by his staggering 100k+ MySpace friends and some 15 million hits
on Myspace, Bebo and YouTube channels. The internet has been around his
entire life, he knows its topography, he understands its flow. "I go there when
I need to connect," says Ironik. Every new tune is fan-tested - he gets
reactions back within minutes. "I know everything on this record is massive”
he says. “It ain’t even been decided by me, its all them”. It's hard to argue with
him - the uptake numbers for songs on No Point In Wasting Tears are
incredible. Internet plays of unreleased titles like ‘So Nice’, ‘5 hrs’, ‘So
Amazing’ and ‘Broken’ run into the millions - breaking new ground for a
debut act. After Ironik’s phenomenal online statistics drew the attention of
several record labels, he was signed up by Asylum Records, the
Atlantic/Warner imprint that has Wiley, Alesha Dixon, Kid Sister and Digga to
its name. Following the enormous success of his debut single ‘Stay With Me’
which reached no 5 in the UK charts, Ironik has never looked back. He says
“since I got signed, I’ve performed up and down the UK and had the chance to
take my music to other parts of the world including Gambia, Greece, Cyprus,
Belgium, Sweden, Spain and many more… It’s been a big journey!” Seamlessly
straddling the line between R&B, grime, pop and hip-hop, his debut album No
Point In Wasting Tears is filled with an inspiring pool of talent in urban music,
bringing to the fore some central figures such as ultra-hot grime MC
Chipmunk; producer Bless Beats; rapper Tinchy Stryder; godfather of Grime
Wiley; and hugely gifted singers like Young Nate, Ny and Digga. No Point In
Wasting Tears is the not-so-secret diary of a young man growing up in
uncertain times. Its lyrical themes strike a chord with a generation, whilst its
musical depth and sing-along choruses will appeal across the board. 2009
saw Ironik team up with his friend and fellow artist Chipmunk to release his
much anticipated third single from his album – Tiny Dancer ft Elton John.
After proving to be an instant hit on sites such as MySpace and Youtube, the
track smashed into the UK charts at number 3.
You can expect to be hearing a lot more from this young and talented artist
this year!
FÖR BOKNING KONTAKTA: UMBRELLA ARTIST
Kontaktperson: Sebastian Krupmann
Mobil: +46-723294656
sebastian@umbrellaartist.se
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